HOW TO BLACK OUT YOUR EVENT
In the weeks and months following our first BLACK OUT, we received many questions from individuals and organizations as to how we produced our BLACK OUT nights. The following are some of the most common questions. If we can provide any additional information, please feel free to reach out to us HERE.
How did you make it clear that the performance was for Black-identifying individuals?
Both of Slave Play’s BLACK OUT performances were private, invitation-only events. They were taken off-sale, and tickets were only available for purchase using a special code. This code was sent to organizations, student groups, and communities identified by our PR firm, The Chamber Group; our promoter, ChiChi Anyanwu; and our nonprofit partners, Broadway for All and The National Black Theatre. We endeavored to include individuals and groups who may otherwise have not been able to afford to attend these performances. We worked in tandem with our partners to provide complimentary tickets in addition to our paid allocation. If you are interested in being connected with any of our partners, please email us HERE.
How did you reach out to groups?
Our PR agency, The Chamber Group, in conjunction with Broadway for All, reached out to social activist groups, such as the ACLU; college groups, such as the Black student unions at NYC colleges and universities; Black social clubs, such as Ethel’s Club; and other theatre organizations that share our mission, such as The National Black Theater.
How is this legally accomplished?
We did not prevent or preclude anyone from attending the BLACK OUT performances. While the intention of BLACK OUT was clearly to create a space for as many Black-identifying audience members as possible, nobody was turned away.
What were the price points?
We set tickets at two price points: $100 and $45. These tickets were interspersed throughout the house, providing lower-price-point access to premium seats. We chose these price points to be aligned with our accessibility initiatives and to be consistent with the pricing of our regular performances.